New director 'honored and excited' to lead Nebraska Tourism Commission; he'll officially start Jan. 9 « Back to Search Results

The state’s new tourism director knows Nebraska is nice.

“I am a professional traveler. I love wherever I go,” John Ricks said. “I get juiced by everything in a place.”

That includes the Oregon Trail wagon ruts carved into the rocky slopes of Scotts Bluff National Monument in western Nebraska — a memory that stuck with Ricks from the time he worked with Scotts Bluff County on a market branding project about a decade ago.

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Why I Love Central City!
"They used to call it Lone Tree.  We have a new DQ in Central City.  There is a statue of the Lone Tree."
—Austin W., 1st Grade